Joyce formed Hollywood East Productions with her script writing partner, David Holman. It is an independent film and tape production company located in Rancho Mirage, California.

David is not new to this type of work. With over 40 years in the entertainment industry, he has an impressive resume. During his career, he was an associate producer and ran the production offices for Jim Henson’s “Muppet Show,” as well as working on “Sesame Street” and “The Muppet Movie.” He even created the Muppet Show board game for Parker Brothers. He won an Emmy for his work with ABC Sports and was the Vice President of Production Operations for Columbia Tri-Star.

Together, David and Joyce have written two comedies- “Off Your Rocker” and “The Vegas Kid,” both of which are in production at Hollywood East.